JuveRest, manufacturer of the SleepWrinkle Pillow, has recruited 5W Public Relations as its firm.

The agency says it plans to execute a comprehensive public relations program designed to introduce the JuveRest Sleep Wrinkle Pillow as a beauty breakthrough for combating “sleep wrinkles,” to both consumers and the media – with the goal of making the brand a leader in “preventative anti-aging.”

The pillow is designed to prevent and reduce facial wrinkles caused by recurring compression of the face against traditional pillows during sleep, and is engineered for comfort. It was developed by plastic surgeon Dr. Goesel Anson.